Why is the era of advertisment-based business model coming to an end? Is it because of the changes in consumer behaviours? If yes, what causes it and why?
If you’re an entrepreneur who has an advertisement-based business model, I would like to be honest and tell you that this will not be the most uplifting post you will read about your business. I might even “offend” you. In this case, I apologize because it’s not my intention to offend anyone, but I won’t apologize for the opinion that I’m going to present here.
Let’s get started.
What is the future of the advertisement-based business model?
My answer is:
There won’t be one!
Advertisement-based business model is reaching its ending, not because of the digital trend or any other technological reasons. It’s ending because of:
The increasing mass of spiritually awakening people who will no longer be affected by the advertisements!
3 reasons behind the decline of advertisement-based business model
Companies may develop AI-driven technologies to capture our attention better and target the advertisements so that they “perfectly” fit our needs. But even this strategy won’t last long and won’t blossom in the future. Here are the reasons why:
1) Change of need and consumer behavior: Once we begin to awake, our lifestyle will change. On our spiritual journey, we’re “forced” to work with our “dark spots,” and a spiritual healing process is inevitable when we grow in consciousness. As a result, our need for “stuff” changes. We no longer fill our life with material goods to cover the emptiness that we used to feel inside. We will be drawn to minimalistic lifestyle. We will also realize that our choice of consumption has a tremendous impact on the environment, and we do not only “recycle” and “re-use” but also “reduce” as well. The compassionate nature within us will drive us to make different choices concerning what we eat, wear, and entertain ourselves with. Our bodies, for example, will create a feeling of resistance when we want to buy something that is not sustainable for ourselves, for other people, and for the Earth. This process happens naturally by itself. Hence, we consume much less than we used to, and when we buy something, it’s not to fulfill our desire, but it’s only because we really need it. What does it mean for companies? It means that their marketing messages no longer affect our consumer behavior as we don’t need to buy stuff to feel good!
2) Decreased Attention on Advertisements: Facebook, Instagram, Google Ads, and other online platforms might find ways to work with “product placement” in the content and newsfeed etc., but this strategy will also not work in the future. Have you noticed that it’s actually possible for you to watch a video, read a piece of media content or newsfeed without really paying attention to the advertisements? Well, it is for me. I’ve noticed for myself that the more “effective” companies are at advertising toward me, the more “effective” I also become when scrolling down the newsfeed. It’s almost like I’ve developed an ability to ignore and block the advertisement; my eyes simply don’t see it. And when I do see it, I’m conscious of it so it will not succeed in “seducing” me.
3) AI-intelligence cannot “win over” spiritual intelligence: This is a big one and honestly, I’m not sure that I will be able to communicate it comprehensively. Let me share with you an example of my experience: the more I’m spiritually awakened, the more connected I feel to the Universal field of Intelligence. When I’m living life from this state of consciousness, things always come to me in perfect timing. When I need to get something, for example, a bag, I might find myself walking on a street, feeling an impulse to turn left, and there is a shop that sells exactly the bag that I’m looking for! And here is the good news: this kind of incidents has become my normal way of living, it’s not something exceptional or extraordinary anymore (I’m still very grateful for all the experiences of course). As a result, I become less dependent on Google or other platforms to search for the things that I might need. Don’t get me wrong, I still use Google or other search engines but I’m not affected by their marketing strategy because I’m aware of myself and what I truly need. As a result, companies will experience that the value of their marketing dollar decreases over time.
How’s about “influencer marketing”? In my opinion, this is a strategy that works – for now – as influencer marketing is built upon a relationship and “trust,” and therefore, it has its unique way to attract us. However, this will also be less valuable especially due to reason number 1. For example, I might find myself being influenced by a certain “influencer” but the fact that I have reduced my lifestyle to the minimum, I just don’t buy stuff when I don’t need it.
You might think that I belong to a small group of people; the “so-called” spiritually awakening group. It is true that we’re still “a minority” but here is another observation for you: It’s not only technology that grows exponentially, but groups of spiritually awakening people are also growing exponentially as well. How do I know? I know because I look broader and deeper. You won’t see this development through mainstream media so if you want to learn more about this, search for alternative media sources and talk to people who are not in your regular circle of friends.
What does it mean for advertisement-based businesses? Will they all die?
It depends. The answer is not a simple yes or no. In my opinion, many advertisement-based businesses will die (it’s already happening). Those who will survive and prosper will be the ones who can transform their advertisement-based business model to service-based business model.
But- I’m not talking about the kind of service-based business model that you might think of. It’s not solely about providing a service to solve a problem. It’s about “raison d’être”; their “reason for being”. Why do they exist? How do they SERVE humanity?
But most importantly, do they positively contribute to the development of human capacity in a way that it’s in balance with the Whole?
It means that for companies that don’t operate from a Wholeness perspective where their core services and products create harmful consequences in other areas of Life, these companies will die gradually if they don’t change. Companies will be forced to “go within” and re-discover their “raison d’être”. They will have to be more authentic in all aspects of their operation as we become spiritually conscious, we’ll also become sharper in our perception of how things are.
To conclude:Advertisement-based business model will die because we no longer need advertisements the more we grow in awareness and consciousness. Click To Tweet
However, we need stories. Truthfully and honest stories about businesses who are creating real and positive impact for the world.
Life will be simpler. But as you might know from your spiritual development, to reach the light at the end of the tunnel, you have to go through darkness where you learn to release and let go of the things that no longer serve you. I see the same process is happening in the business sector. We’re going through the dark period of transition right now, and we will see many more disruptions in the business sector in the next 5-10 years.
Those who manage to be truthfully real in their service to Humanity and involve their customers in the transition process are the companies that will survive and thrive in the future.
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